Case Study: Amorino reduces expansion risk and boosts network performance with MyTraffic

Amorino - Customer Case Study

Amorino, a world-leading Italian gelato chain with over 200 shops, sought to support its ambitious plan to double its number of stores by 2025. To achieve this European expansion, the company needed reliable location analytics to increase market share and profitability, moving beyond a previous process that lacked data-driven decision-making. Amorino chose Mytraffic to provide the necessary insights on stores, competitors, and potential new locations.

Using the Mytraffic platform, Amorino identified the key success factors of its top-performing outlets, such as traffic and seasonality, which helped them refine their expansion plan. The solution provided measurable results by enabling the operations team to compare store performance and identify levers to increase transformation rates. Mytraffic was also crucial for international growth, saving time and providing expertise for lease negotiations in new markets like London. This data-driven approach reduced expansion-related risks and costs, empowered managers with quantifiable insights, and built a solid foundation for the company's continued growth.

Amorino

Erwan De Guichen

Chief Executive Officer