Case Study: Advantail gains finer visitor origin and footfall insights with MyTraffic

Advantail uses MyTraffic to track 17 million annual visitors across 8 outlet centres

Advantail, a shopping centre operator and market leader in France, faced challenges in providing precise location recommendations to retailers and accurately measuring the impact of their marketing campaigns. They relied on traditional, less dynamic data collection methods before turning to the vendor, MyTraffic, and its SmartMonitor product to gain finer granularity of information on visitor origins and footfall.

By implementing MyTraffic's solution, Advantail gained detailed consumer insights for effective marketing and transparent, data-driven retailer collaboration. This allowed them to efficiently manage dynamic footfall and seasonality. The results included successfully targeting the Greater Paris region for a campaign and precisely measuring the impact of investments on their cross-border customer base in Belgium, leading to increased center frequentation and improved campaign performance.

Advantail