Case Study: Acuitis improves franchise opening success with MyTraffic

Acuitis - Customer Case Study

The optical and hearing services company Acuitis faced challenges in its expansion efforts, relying on time-consuming manual footfall counts and struggling with inaccurate location assessments and franchisee reassurance. To support its goal of reaching 1000 stores by 2030, they turned to the vendor MyTraffic and its Geoblink product to gain reliable data for validating new franchise locations.

By implementing MyTraffic's data platform, Acuitis efficiently validated sites, analyzed cannibalization, and optimized marketing targeting. The vendor's solution provided franchisees and banks with the confidence needed to support new openings. The measurable results were significant: 80% of new openings outperformed their revenue forecasts, and the failure rate for new outlets was reduced to less than 1%, validating MyTraffic's impact on their expansion strategy.

Acuitis

Kévin Lachant

Development & Franchising Manager