MyTraffic
55 Case Studies
A MyTraffic Case Study
Acuitis, a leader in optical and hearing services, faced challenges in its franchise opening process, including time-consuming manual footfall counting and limited accuracy in assessing location potential. To support its goal of reaching 1000 stores by 2030, the company turned to vendor MyTraffic and its Geoblink product for more reliable and accurate data.
By implementing MyTraffic's solution, Acuitis gained efficient site validation and cannibalisation analysis. This provided essential data to reassure franchisees and support bank applications. The results were significant, with 80% of new openings outperforming forecasted revenues and a store failure rate of less than 1%. MyTraffic was a key factor in optimizing their process and achieving these metrics.