Case Study: Deka Lash achieves 3,000+ new bookings in a month with MyTime

How Deka Lash Used MyTime to Get 3K New Bookings In a Month, Delivering a Superior Customer Experience

Deka Lash is a multi‑chain franchise specializing in eyelash extensions with nearly 100 studios nationwide. Facing rapid growth, pandemic pressures, and limitations of their legacy Booker scheduling system, Deka Lash needed a flexible, all‑in‑one platform to simplify their tech stack, integrate marketing and booking channels, enable touchless/mobile experiences, and reduce the training and support burden — so they partnered with MyTime for its POS, scheduling, marketing, review management and branded mobile app capabilities.

MyTime rolled out an integrated solution (including Google, Facebook/Instagram integrations and Google Reserve plus a white‑label mobile app), onboarding 83+ Deka Lash locations in under five months and providing white‑glove implementation and same‑day support. The results: 3,000+ new bookings per month through the mobile app, an additional 500+ monthly bookings from Google Reserve, under 0.05% no‑shows, meaningful cost savings by consolidating systems, and the highest revenue in Deka Lash history — outcomes achieved with MyTime’s platform and support.

Deka Lash

Marcus Slater

Chief Marketing and Technology Officer