Case Study: the Economic Development Partnership of North Carolina boosts business perception and investment with Mythic

Economic Development Partnership of North Carolina boosts positive perception 9 points with Mythic

The Economic Development Partnership of North Carolina (EDPNC) faced the challenge of outdated perceptions and intense competition from better-funded states, which prevented North Carolina from making shortlists for business relocation and expansion. Partnering with the vendor Mythic, the EDPNC sought to overcome a significant marketing funding deficit and shift national sentiment to attract top-tier talent and innovative companies.

Mythic developed a research-driven, multi-channel campaign titled "All In North Carolina," which included a new brand story, logo, and identity. This comprehensive strategy engaged key audiences across awareness, consideration, and conversion stages. The campaign successfully elevated North Carolina's profile, resulting in CNBC naming it America's Top State for Business in three of the last four years, a +9 point increase in positive perception, over $7 billion in potential investment, and 10,000 direct campaign inquiries.

Economic Development Partnership of North Carolina