Case Study: Cone Health boosts brand awareness and preference with Mythic's w/you campaign

Cone Health boosts brand preference 46% with Mythic

Cone Health, a regional hospital system, faced increasing competition from academic medical centers that were encroaching on its territory and touting their institutional expertise. The challenge for Cone Health was to stand out in this crowded landscape by moving beyond proving excellence and instead reminding its community of its core focus on proactive health management and groundbreaking research. Partnering with the vendor Mythic, Cone Health needed to shift perceptions and reinforce its commitment to patient outcomes.

Mythic developed the "w/you" campaign, which shifted the healthcare conversation towards well-being and community health. The solution used authentic storytelling featuring real providers and locations, delivered through an integrated media plan across broadcast, digital, and other channels. This strategy successfully forged a deeper emotional connection with audiences. The results were significant, including an 8% increase in overall brand awareness, a 22% rise in unaided advertising recall, and a 46% boost in brand preference for Cone Health.

Cone Health