Case Study: Wavenet Technology achieves 30% lower total cost of ownership with MySQL HeatWave

Wavenet Technology saves 30% with MySQL HeatWave

Wavenet Technology, a digital marketing company, faced challenges processing vast amounts of customer data with its existing Amazon Redshift system. The slow ETL process delayed reports and hampered their dashboard's performance, which was an obstacle to their goal of expanding into marketing automation services. They turned to vendor MySQL for a solution using MySQL HeatWave on Oracle Cloud Infrastructure.

By implementing MySQL's HeatWave, Wavenet eliminated the need for a separate ETL process, allowing staff to work directly with raw data. This migration resulted in a 30% reduction in total cost of ownership and slashed dashboard query response times from minutes to seconds. The solution from MySQL provided the performance and cost-effectiveness needed to confidently pursue new, more sophisticated marketing automation applications.

Wavenet Technology