Case Study: Sage’s Simply Accounting increases revenue and customer satisfaction with MySQL

MySQL Helps Simply Accounting by Sage Increase Revenue, Market Share, and Customer Satisfaction

Sage, a global leader in accounting software for small and medium-sized businesses, faced significant challenges with its Simply Accounting product in Canada. Their application relied on the Microsoft Jet database engine, which was causing data corruption issues and could not scale to meet the needs of their growing customers. Sage needed a new, high-performance, and scalable database solution from a vendor that would allow for zero end-user administration and support future cross-product integration.

The solution was to standardize on MySQL. After a rigorous evaluation process, MySQL was selected for its superior performance, scalability, and ease of use. Implementing MySQL enabled Sage to launch a new Simply Accounting Enterprise edition, which captured a new market segment and accounted for 10% of the product's revenue within three months. Furthermore, MySQL facilitated rapid integration with other Sage products and helped increase the product's customer satisfaction score.

Sage

You-Sheng Kang

Director Research and Development, Simply Accounting