Case Study: M1 achieves 300% performance improvement and real-time loyalty rewards with MySQL Cluster (MySQL)

M1 Deploys MySQL Cluster Carrier Grade Solution from hSenid to Improve Telecom Subscriber Revenue

M1, a Singapore mobile operator with over 1 million subscribers, faced intense pricing pressure and needed ways to grow revenue and reduce churn without the high costs of proprietary infrastructure. Rapid rollout of new services and real-time processing of subscriber activity were essential, but traditional database licensing and hardware would have made projects cost-prohibitive.

hSenid built RewardsPlus and other telco applications on an open-source stack centered on MySQL Cluster, enabling real-time processing of millions of call-detail records to run promotions, loyalty campaigns and top-up services. The Cluster upgrade delivered a 300% performance improvement, carrier-grade availability, and eliminated expensive licensing, helping M1 increase ARPU, improve customer loyalty, and run more timely, data-driven campaigns.

M1

Tan Tiong Heng

General Manager of Core Network Planning