Case Study: Jajja Communications achieves 99.999% uptime and scalable search-traffic optimization with MySQL

Jajja Communications Optimizes Search Engine Traffic with MySQL Network

Jajja Communications is a leading European search engine optimization firm serving major brands across 23 countries. To deliver accurate, revenue-driving search referrals it runs real‑time “ghost” mirrors of clients’ sites that track ~1,400 metrics per page; this infrastructure must stay online at all times (15 TB storage, heavy bandwidth) to avoid sending visitors to blank pages, and must scale from millions of daily writes toward projected hundreds of millions.

To meet those demands Jajja deployed MySQL with Emic m/cluster and MySQL Network across live and backend clusters (outsourcing live operations to Telia while keeping analytics in‑house). The solution delivered scalable read performance today, capacity for growing write volumes, a 99.999% uptime guarantee, lower TCO than proprietary alternatives, and 24/7 support with optimized MySQL builds and customized technical alerts.

Jajja Communications

Daniel Ek

CTO