Case Study: Gumtree achieves scalable, reliable high-volume growth with MySQL Enterprise

Gumtree Relies on MySQL Enterprise to Help Tame Explosive Growth

Gumtree.com is a fast‑growing online classifieds site that began in 2000 and now operates across 70 cities in 8 countries, with more than 1 million live ads and over 5.5 million monthly visitors. To support that scale the company needed a database that was reliable, affordable and—most importantly—able to grow with its traffic and transactional demands.

Gumtree standardized on MySQL and runs ten replicated master/slave servers to handle transactions and power site searches, and it subscribes to MySQL Enterprise for 24/7 technical support. This combination delivered the uptime, reliability and operational expertise Gumtree required, enabling consistent search performance and continued business growth.

Gumtree

Phil Chambers

Head of Technology