Case Study: Gorilla Nation achieves real-time, scalable advertising network business intelligence with MySQL

Gorilla Nation Relies on MySQL to Power its Advertising Network Business Intelligence Platform

Gorilla Nation, the world’s largest online advertising sales representation company, manages media sales for 500+ high-traffic sites (including Marvel, StarWars.com and Major League Gaming) and reaches over 66 million unique visitors per month for advertisers like Coca‑Cola and MasterCard. As a fast‑growing, cash‑sensitive company, they needed a high‑performance, scalable technology stack and wanted to avoid large upfront proprietary licensing costs.

Gorilla Nation built a business intelligence platform on MySQL that manages more than 1 TB of data and processes hundreds of millions of page views, providing real‑time traffic and campaign performance insights, capturing transactions and clickstream data for billing, and helping advertisers target demographics and optimize spend. The MySQL solution delivered the required scalability, strong performance and cost efficiency, enabling the company to operate quickly and maintain positive ROI without costly licenses.

Gorilla Nation

Alex Godelman

VP, Technology