Case Study: Gina Tricot achieves scalable online sales growth with MySQL Enterprise Edition

Gina Tricot Scales Online Sales with MySQL Enterprise Edition

Gina Tricot is a family‑owned Swedish fashion chain with more than 180 stores across Sweden, Norway, Denmark, Finland and Germany and online sales reaching customers in 28 European countries (SEK 2.3 billion in 2012). The company needed a reliable, scalable infrastructure to support growing e‑commerce in both store markets and online‑only countries, and wanted to outsource day‑to‑day administration of the e‑commerce system while retaining overall visibility and control.

Gina Tricot chose MySQL—initially Community Edition, later upgraded to MySQL Enterprise Edition—based on its web transaction pedigree, low TCO and partner recommendation, and outsourced infrastructure to a public cloud and database administration to Oracle partner Emineo. They implemented MySQL replication and use MySQL Enterprise Monitor and Query Analyzer to detect and fix slow queries, resulting in improved performance, scalability, easy monitoring, maintained control over key database metrics, and the ability to grow online sales with a low TCO.

Gina Tricot

Nicklas Griphem

Manager Server & Infrastructure