Case Study: Anura.io achieves up to 90% reduction in wasted advertising dollars with MySQL Cluster Edition

Anura.io uses MySQL to reduce wasted advertising dollars spent on fraudulent traffic by as much as 90%

Anura.io, a SaaS anti‑fraud product from eZanga, uses billions of verified end‑user data points and a 100‑point inspection to identify real users and block fraudulent ad traffic—helping customers cut wasted ad spend by as much as 90%. Facing launch traffic of 2,000+ requests per second, the team needed a robust, flexible database that could scale vertically and horizontally, reduce ops and infrastructure costs, shorten the path from dev to production, and eliminate the risk of costly downtime or data loss.

Anura.io standardized on MySQL Cluster Edition and implemented MySQL Cluster Manager, moving from Community Edition to a production cluster in under six months. The solution’s high availability, auto‑sharding and replication let Anura run its full inspection with no added latency at growing request rates, provide uninterrupted 24/7 service, simplify daily operations and tuning, and lower operational overhead while protecting customer data.

Anura

Joe Rodichok

Director of Engineering and Technology