Case Study: Amplified Nutrition achieves a 30% reduction in planning time with MyRouteOnline

Planning Time Reduced by 30% with Route Planning Software

Amplified Nutrition (AMP) is a Memphis-based healthy meal prep and delivery service founded by Richard and Molly McCracken that offers standard and fully customized meals. As the business grew across Memphis and surrounding towns, AMP faced increasing delivery complexity—more orders, expanding service areas and weekly-changing routes—creating a critical need to optimize routing to save time, cut costs and ensure timely deliveries.

AMP adopted MyRouteOnline to import Excel address lists and automatically generate 12 daily routes (12–35 stops each) mapped for shortest distance or fastest time, then email/print routes and track drivers via the app. The solution cut planning time by about 30%, reduced mileage and fuel costs, improved on-time delivery and customer satisfaction, and freed Molly to focus on operations and business growth.