Case Study: Organic Angels cuts route-planning time, increases deliveries and reduces emissions with MyRouteOnline

Organic Food Keeps Delivery Routes Fresh

Organic Angels, founded by Scott and Sarah Butler in Melbourne, Australia, delivers weekly boxes of seasonal organic produce from local farmers. Rapid growth brought more staff and increasingly complex delivery routes, and manual route planning—especially by employees unfamiliar with the area—became time-consuming and inefficient.

The company adopted MyRouteOnline, an affordable route-planning tool that cut planning time from hours to minutes, let drivers complete more deliveries per day, and reduced miles driven and fuel use. The efficiency gains supported Organic Angels’ sustainability goals and helped uphold its Australian Certified Organic retail standards.

Organic Angels

Scott Butler

Owner