Case Study: Savage Race (mud obstacle course racing) achieves streamlined multi-city event marketing and time savings with MyRouteOnline

Online Route Planning Helps Race Event Cross the Finish Line

Savage Race, a Florida-based mud obstacle course company that runs events in 11 cities, needed a fast, flexible way to reach local CrossFit gyms during short promotional visits. Teams typically spend 3–4 days in an area, visiting about 25 gyms per day on 4–6 changing routes, so efficient planning was essential to cover targets in minimal time.

They adopted the MyRouteOnline app to import Excel addresses and build multiple routes per trip, with a subscription model that fit their seasonal needs. The tool saved planning time, let drivers tweak routes in the field, avoided costly long-term contracts, and helped streamline Savage Race’s growing marketing program.

Savage Race

Connie Brooks

Customer Service & Marketing