Case Study: Store of the Community reduces route planning time by 80% with MyRouteOnline

Marketing Company Reduces Route Planning Time by 80%

Store of the Community, an experiential marketing firm in Bentonville, AR, sends traveling teams to national retailers across the U.S. Planning those multi-team, multi-week tours was a major bottleneck: Jackson Gates, senior director of operations, previously spent 5–7 days hand-routing programs that could run from two weeks to five months and include hundreds of store visits.

After researching options he chose MyRouteOnline, which matched the company’s needs and offered strong support. The platform cut routing time from about a week to a day (roughly an 80% reduction)—for example, routing 233 stores in 35 days—and provides daily-capacity estimates and easy sharing of live routes, enabling faster, more confident planning of large-scale promotional tours.

Store of the Community

Jackson Gates

Senior Director of Operations