Case Study: Rice Family Harvest achieves 3x growth and delivers in a quarter of the time with MyRouteOnline

Farm-to-Door Delivery Service Navigates Expansion

Rice Family Harvest, a family-owned farm and orchard in Ohio that sells apples, peaches, berries and CSA home-delivered produce, faced growing pains as its customer base expanded. The farm outgrew free routing on MapQuest—limited addresses and no route optimization—while managing weekly-changing CSA deliveries, skip weeks and vacation pauses for about 300 customers.

The farm adopted MyRouteOnline to import Excel manifests, define ZIP-based routes (70–120 miles), adjust start/end points and stop timing, and produce turn-by-turn directions and emailed ordered address lists for smartphone navigation; extra fields track box size. The result: deliveries completed in a quarter of the time, business tripled, and the service proved a strong value.

Rice Family Harvest

Nancy Rice

Owner