Case Study: Nordfra Danmark ApS achieves 10–15 hours/week time savings and 10–15% fuel and mileage savings with MyRouteOnline

Danish Fish Distribution Company Catches Time and Fuel Savings

Nordfra Danmark ApS, a family-run supplier of high-quality Faroese fish since 1974, operates an online store and serves local customers across the Faroe Islands including households, institutions and restaurants. As order volume grew, planning 5–6 weekly routes with 20–30 stops each became increasingly time-consuming and complex, risking delivery efficiency and product quality.

In 2018 Nordfra adopted MyRouteOnline to optimize routing by uploading orders from Excel, organizing zone-based delivery days, sending text confirmations and adding driver notes (e.g., freezer access). The change cut planning time by about 10–15 hours per week and trimmed mileage and fuel use by roughly 10–15%, while reliable customer support and smoother deliveries helped Nordfra maintain service quality and its strong local reputation.

Nordfra Danmark ApS

Poul Martin Petersen

Manager