Case Study: Daily Commercial cuts delivery time by 50% with MyRouteOnline route planner

Daily Commercial Cuts Delivery Times by Route Planning

The Daily Commercial and its sister paper, the South Lake Press, deliver newspapers across Lake County, Florida. District managers oversee about 80 routes (25–500 papers each) and frequently must re-create "down" routes when regular carriers are unavailable due to illness, seasonal subscribers, vacations and other fluctuations — a process that previously took many hours using handwritten books and manual address lookups.

By adopting MyRouteOnline, managers upload subscriber CSVs to generate optimized routes in minutes, then send routes to smartphones or print maps for rural areas. The tool halved delivery time on a tested route (200 papers in two hours vs. four), drastically reduced route-planning time (from 8–10 hours to virtually instantaneous) and cut mileage, making route creation faster, simpler and more efficient.

Daily Commercial

Paul Nikolai

Circulation Director