Myriad
12 Case Studies
Case Study: Culligan Water achieves 8M+ YouTube views with Myriad video production
A Myriad Case Study
Culligan Water’s 15-second YouTube spot from Myriad tops 8 million views
Culligan Water worked with Myriad and performance marketing agency Tinuiti to create a commercial video spot for its Smart Reverse Osmosis System. The challenge was to produce a compelling video that effectively communicated the product's benefits in a memorable way.
Myriad implemented a comedic solution, filming the commercial in two distinct worlds: a modern kitchen and a quirky laboratory. This creative approach accentuated the humorous concept of water experts crafting the perfect glass of water. The resulting video was highly successful, amassing over 8 million views on YouTube since its release in Fall 2023.
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