Case Study: Carolina Performing Arts brings dance and athletics together with Myriad

Carolina Performing Arts wins multiple awards and thousands of views with Myriad

Carolina Performing Arts sought to create a video campaign that would bridge cultures and illustrate the commonalities between artists and athletes. To bring this vision to life, they partnered with the vendor Myriad to produce a creative video series.

Myriad implemented the solution by co-writing and co-directing the "Artists x Athletes" film series, which featured collaborations between dancers and University of North Carolina athletes. The results were highly successful; the videos premiered before large crowds at UNC sporting events, garnered thousands of views online, and won multiple American Advertising Awards for video editing, sound design, and music.

Carolina Performing Arts