Case Study: 28 by Sam Wood achieves real-time business insights with MYOB

Sam Wood on his move from trainer to tech entrepreneur

28 by Sam Wood, the online fitness business founded by trainer-turned-entrepreneur Sam Wood, needed a scalable way to manage a rapidly growing operation. As the company expanded from a launch that drew thousands of sign-ups to serving a large and growing customer base, it needed accounting tools that could keep pace with an online business.

MYOB provided the online accounting platform that 28 by Sam Wood uses to stay on top of its finances in real time. By logging in, matching payment gateway data, and checking that everything aligns, the team gained the visibility they needed to run smoothly; the business has since grown to more than 150,000 people served and 25 full-time staff, showing the scale MYOB helps support.

28 by Sam Wood

Sam Wood

Founder