Case Study: NutriSoil Biological Solution grows customer engagement with MYOB Advanced

NutriSoil Biological Solution invests in Advanced to grow agriculture movement

NutriSoil Biological Solution, a rural Australian business focused on helping farmers produce life-enriching food, needed a better way to manage its growing 6,000-customer database. Using MYOB AccountRight, the team could handle financials but struggled with CRM limitations, manual spreadsheet exports, and an inability to easily group customers by farm type, size, or event attendance. To support its fast growth, NutriSoil turned to MYOB Advanced.

With MYOB Advanced, NutriSoil gained cloud-based CRM functionality, improved customer reporting and segmentation, online payment capability, and better mobility for staff on the road. The new system is helping the company create targeted campaigns, streamline lead follow-up, reduce manual admin, and support B-Corp reporting requirements; it also expects major time savings as custom reporting is built out with MYOB’s support.

NutriSoil Biological Solution

Rachelle Armstrong

Managing Director