Case Study: Dateline Imports boosts visibility and e-commerce with MYOB Greentree

MYOB Greentree helps Dateline boost its e-commerce presence, and equip them with a seamless inventory system to manage around 6000 SKUs

Dateline Imports, a New Zealand wholesale and distribution business for premium hair care and beauty products, needed stronger visibility and control over rapidly changing sales and inventory across thousands of SKUs. Working with MYOB and its Greentree ERP system, the company sought a better way to manage stock, track trends, and support growth across phone, web, and mobile sales channels.

MYOB implemented Greentree ERP with tools including Saleslink mobile access, Greentree IQ, Webstore, Workflow, and Approvals & Alerts, giving Dateline Imports live reporting, automated order processing, and improved inventory management. The results included faster monthly reporting, a more efficient paperless sales process, stronger e-commerce capability, and around a 20% improvement in overall business efficiency, while keeping order error rates low at 2–3%.

Dateline Imports

Troy Little

Director