Case Study: Alchemy One saves time and simplifies accounting with MYOB

How MYOB helped this tech startup take on corporate dinosaurs

Alchemy One is a Sydney-based digital media startup founded by Joel Trethowan and Paul Scarf to “challenge and change” the media landscape by taking on larger multinational agencies. As the business grew, the founders found that setting up the company, managing BAS statements, and handling other bookwork were taking time away from strategy, new business, and growth. They were initially using Xero before looking for a simpler online accounting option.

MYOB provided Alchemy One with MYOB Essentials and a smooth migration process, supported by a free 30-day trial that helped the team evaluate the switch. The result was less time spent on monthly accounting tasks and more time focused on the business, with the founders saying the transition was quick, easy, and seamless. MYOB helped Alchemy One reduce the burden of bookkeeping and refocus on long-term planning and client growth.

Alchemy One

Joel trethowan

Managing Director