Case Study: Northern Norway Tourist Board expands international media reach with Mynewsdesk

Northern Norway Tourist Board boosts international coverage with Mynewsdesk and 4 million guest nights

The Northern Norway Tourist Board, tasked with promoting its region as a sustainable year-round destination, faced resource constraints in its goal to amplify its international presence and reach European media channels. To address this challenge, the tourist board partnered with vendor Mynewsdesk to utilize its PR distribution and newsroom services.

Mynewsdesk provided an international newsroom and a dedicated communications advisor to help create and distribute compelling narratives. This solution saved the customer valuable time and resources while significantly magnifying their international focus. The partnership yielded concrete results, including a rise in publications, strong newsroom visibility, and increased media coverage from reputable outlets like BBC Travel and The Times UK, leading to greater audience engagement and advertising impact.

Northern Norway Tourist Board