Case Study: National Museum of Science and Technology broadens its brand reach with Mynewsdesk

National Museum of Science and Technology broadens its reach to 400,000 visitors a year with Mynewsdesk

The National Museum of Science and Technology, a Swedish institution approaching its centenary, faced the challenge of repositioning its brand from being seen primarily as a family destination to becoming a broader social actor. To support this rebranding and manage its varied communications, the museum utilized Mynewsdesk as its main PR platform.

Mynewsdesk provided a comprehensive solution that supported the entire PR process, including distribution and media monitoring with features like benchmarking and automatic reports. This allowed the museum to clearly measure its success, evidenced by increased interest from new media outlets and winning the Nordic PR Awards 2023 in the category Mastering Measurement, solidifying its new position as a relevant social actor.

National Museum of Science and Technology