Case Study: Lufthansa Cargo saves time and boosts media coverage with Mynewsdesk

Mynewsdesk is key to the new PR strategy of Lufthansa Cargo

Lufthansa Cargo, one of the world's largest cargo airlines, faced a rigid and inefficient PR process organized across multiple spreadsheets and tools, which required extensive manual work. Their challenge was to gain public visibility with positive stories and reach a broader audience beyond their niche, a difficult task in the logistics industry. They implemented the AI-driven PR platform Mynewsdesk to modernize their strategy.

Using Mynewsdesk, Lufthansa Cargo automated their press work, allowing for targeted dispatches to relevant journalist groups and simplifying follow-up within the platform. The solution freed up significant time and resources for their team to focus on creative PR. The results included reaching new journalists, receiving significantly more media coverage, and gaining valuable analytics on their newsroom's performance, which were previously impossible to track.

Lufthansa Cargo