Case Study: Fellowmind strengthens PR strategy with Mynewsdesk

From Sporadic to Strategic – How Fellowmind Strengthened its PR with Mynewsdesk

Fellowmind, an IT consulting company, faced the challenge of moving from a sporadic, reactive PR approach to a more strategic one to increase brand awareness and better engage its target audiences. To cut through the noise and appeal to journalists, they partnered with vendor Mynewsdesk to invest in a content strategy for their newsroom.

Mynewsdesk's solution involved its in-house agency of experts conducting an in-depth workshop to develop a comprehensive content strategy, which provided clarity and a guideline for future PR work. The vendor's platform also enabled effective outreach to journalists. As a result, Fellowmind saw clear results in a relatively short time, including increased publications, newsroom views, and press clippings due to the new continuity in their communication efforts.

Fellowmind