Case Study: Bevego boosts PR impact and reduces marketing costs with Mynewsdesk

Bevego reduces marketing costs with Mynewsdesk across 32 branches

Bevego, a Swedish wholesaler of sheet metal and ventilation products, faced the challenge of transitioning its main communication channel from a costly printed magazine to a digital format. They sought a platform to improve their PR efforts, reach a wider audience, and measure the impact of their content, leading them to the vendor Mynewsdesk and its digital newsroom service.

By implementing Mynewsdesk's solution, particularly its Coverage Report feature, Bevego was able to distribute content faster and gain clear analytics on its performance. This resulted in increased media interest, which allowed the company to drastically reduce its spending on traditional marketing. The platform also provided better insights into audience preferences, enabling more effective editorial planning.

Bevego