Case Study: Bergans boosts digital growth with Mynewsdesk

Bergans’ digital journey with Mynewsdesk

Bergans, a Norwegian outdoor equipment and clothing supplier, was relatively unknown to the general public despite its long history. Their challenge was to increase brand awareness and tailor their digital communications for different markets during a period of explosive growth. They chose the Mynewsdesk platform to serve as the central hub for their content strategy.

The solution implemented by Mynewsdesk provided an intuitive and user-friendly newsroom that acted as a hub for all communications, making it easy to mirror content to other platforms. This strategy of publishing engaging, non-product-centric outdoor content led to significant results for Bergans, including winning Mynewsdesk's Digital Storyteller of the Year award and a constantly growing audience.

Bergans