Case Study: The Antique Wine Company achieves unified accounting, real-time CRM and accelerated growth with My.N from Accounting Office

The Antique Wine Company - Customer Case Study

The Antique Wine Company, which serves around 30,000 clients across global offices, was hampered by a patchwork of systems—separate Sage packages for accounts and stock, Act! for contacts and another tool for email—forcing staff to process single transactions through multiple platforms. After reviewing options, the company selected My.N from Accounting Office to replace these disparate “hot spot” solutions with a single integrated package.

My.N from Accounting Office consolidated data into one database, replicated AWC’s custom contact fields, and delivered integrated CRM and real‑time email marketing so clients can be targeted with personalised offers based on buying habits and preferences. The solution also enabled tracking of email opens, click‑throughs and responses and produced accurate reporting; AWC credits My.N with driving measurable growth, expansion and stronger long‑term customer relationships.

The Antique Wine Company

Levi Hensel

Head of Technology Marketing