Case Study: Ocado achieves faster hiring and higher candidate engagement with myInterview

Redefining our recruitment process through implementing one-way video interviewing

Ocado, the online-only grocery platform, faced a sudden surge in hiring demand when operational role applications jumped from 1,500 to 3,500 per week, exposing limits in their traditional recruitment process and a mismatch between recruiter hours and shift-based candidates. To scale quickly and improve candidate experience, Ocado selected the myInterview video interview platform to bring video-first, personality-led screening into their hiring flow.

myInterview was rolled out as a fully branded one-way video solution in days, removing scheduling friction and virtually eliminating no-shows (previously 33%), while standardising the process for candidates. The change delivered measurable gains: a 73% completion rate for key roles, average interview length of 15 minutes, 94% of users gave 4–5★ ease-of-use ratings, 63% of applicants used mobile, applicants complete interviews in 2–4 days depending on role, and 90% of hiring managers preferred continuing with myInterview post‑pandemic.

Ocado