Case Study: African American Art & Culture Complex builds a mission-rooted brand and website with MyGroove Design, Inc.

African American Art & Culture Complex transforms its brand with MyGroove Design, Inc. on a $1.3M rebrand

MyGroove Design, Inc. partnered with the African American Art & Culture Complex (AAACC) to address a core challenge: building a comprehensive brand identity that would honor the organization's mission and values while resonating with its diverse community and stakeholders. This project, supported by a $1.3 million grant for rebranding and renovations, required a strategy that would galvanize support from staff, community members, the board of directors, and institutional partners.

The solution implemented by MyGroove Design began with deep research and stakeholder facilitation to ensure every voice was heard. This foundational work informed the development of a new visual identity, narrative systems, and a rebuilt website, all designed to communicate with clarity and cultural authority. The results were a memorable and meaningful brand identity that unified the multi-stakeholder organization, making the institution immediately legible to funders and the community and providing the infrastructure to carry its story forward.

African American Art & Culture Complex