Case Study: Citrus.ge grows ad ROI from 12% to 28% with MyDataNinja

Citrus.ge grows ROI from 12% to 28% with MyDataNinja

Citrus.ge, a Georgian e-commerce marketplace, faced a significant challenge in managing its complex digital advertising across multiple Meta and Google accounts. This complexity, combined with a reliance on time-consuming manual reporting from Google Analytics and an in-house platform, delayed critical decisions and hindered their return on investment, making it difficult to capitalize on seasonal product trends. They adopted MyDataNinja's CRM and conversion tracking services to address these issues.

MyDataNinja implemented its platform to provide Citrus.ge with a single dashboard for real-time performance visibility across all advertising accounts. The solution enabled the team to quickly deactivate underperforming ads and reallocate budgets to better-performing campaigns. As a direct result of using MyDataNinja, Citrus.ge dramatically increased its advertising ROI from 12% to 28%, achieving greater spending control and operational efficiency.

Citrus.ge