Case Study: BM Group grows recurring agency business with My Web Audit

75% of Barry's business is recurring—and he won it with My Web Audit

BM Group, a full-service creative studio, struggled to find an easy and effective way to demonstrate its expertise during the sales process. The agency's previous methods of providing website audits using other SEO tools and outsourcing companies resulted in reports that were convoluted and confusing for both themselves and their clients. They turned to the vendor, My Web Audit, to solve this challenge.

By implementing My Web Audit, BM Group began bundling a white-labeled audit report with a strategy session to provide massive value ahead of a sale. This solution allowed them to frame themselves as the expert and dramatically streamlined their sales process. The results were significant, with 80% of the presented audits turning into steady work. The vendor, My Web Audit, helped them secure seven recent retainer clients, meaning that 75% of their business is now recurring, most of which started with an audit.

BM Group

Barry B runs

BM Group