Case Study: The Salon boosts sales and brand clarity with My Media Creative

The Salon doubles sales MoM and boosts conversion 5% with My Media Creative

The Salon, a vibrant Pittsburgh-based community space for women, approached My Media Creative with the challenge of developing a modern and cohesive brand strategy. They needed a refined yet accessible identity that could unify their diverse programming and center the local women who lead it, all while ensuring the brand felt special and honest.

My Media Creative implemented a comprehensive solution including a brand strategy, visual refresh, and new tone-of-voice guidelines. This was activated through a redesigned website and a social media campaign. The results were significant; within weeks of launch, The Salon saw a 5% increase in sales conversions and doubled their sales month-over-month, while also attracting new members and sponsors.

The Salon