Case Study: Répit-Ressource Attracts New Candidates with My Media Creative

Répit-Ressource launches three 30-second campaign videos with My Media Creative

Répit-Ressource, a social economy organization providing home and cleaning services, faced the challenge of attracting hundreds of new staff members in Montreal. They partnered with vendor My Media Creative to develop a campaign strategy that would create compelling job ads. The unique challenge was to highlight the flexibility of the role and the freedom it offers, essentially creating a great job ad about not working.

My Media Creative developed a campaign focused on the timestamp, showcasing different moments within an employee's day that culminate in the moment they go to work. The solution involved interviewing employees to create authentic stories, which were brought to life through a series of three 30-second video spots and several visual placement ads for re-targeting. My Media Creative's approach successfully articulated the core benefits of working for Répit-Ressource to raise the brand's profile and resonate with target candidates.

Répit-Ressource