Case Study: Répit-Ressource Attracts Caring Employees with My Media Creative

Répit-Ressource creates a 90-second heart-led recruiting video with My Media Creative

My Media Creative partnered with Répit-Ressource, an organization requiring deeply passionate and empathetic employees for their care-focused roles. The challenge was to create a 90-second video campaign that could effectively attract such individuals by authentically representing the intangible feeling of care and the company's core values within the first few seconds of the video.

To solve this, My Media Creative implemented an innovative video production approach. They had an illustrator draw portraits of employees' favorite clients, which the employees then wore over their hearts as they shared personal stories about their work. This unique method captured genuine sentiments about the clients and Répit-Ressource's values, culminating in the impactful tagline: "Répit-Ressource. Work you keep close to your heart." The resulting campaign successfully communicated the organization's heartfelt mission to potential applicants.

Répit-Ressource