Case Study: Propel Impact builds a vibrant new brand and website with My Media Creative

Propel Impact launches rebrand in 1 week with My Media Creative

The customer, Propel Impact, is Canada's largest experiential learning platform for social innovation and social finance. Formed from a merger, they faced the challenge of building a new brand that would bridge the narratives of its two predecessor organizations and speak to alumni, participants, and funders. They engaged the vendor, My Media Creative, for services including brand strategy, design, and web design to address this.

My Media Creative implemented a user-research led approach to develop a vibrant and professional visual brand and a human-centered website. The solution included a strategic social media campaign to launch the new brand. According to the Executive Director, the work was completed quickly and generated significant buzz and unexpected results, with the vendor praised for its unparalleled ability to understand and effectively communicate the organization's complex story.

Propel Impact