Case Study: Help A Girl Out boosts organic reach and engagement with My Media Creative

Help a Girl Out boosts organic reach 66% with My Media Creative

Help a Girl Out, a Toronto-based charity combating period poverty, needed to modernize its brand to attract major donors and community partners. They engaged vendor My Media Creative for a comprehensive solution including brand strategy, design, and a campaign to help them level up their outreach and strengthen their board.

My Media Creative developed a new brand identity and the #CallItWhatItIs campaign, which was executed through video, ads, and organic social media. The results were significant, with the charity seeing a 66% increase in organic reach and a 58% increase in average engagement during the campaign month. My Media Creative's work also garnered major press coverage and was shared by prominent Canadian influencers.

Help a Girl Out