Case Study: Greenpeace Canada achieves 50,000 petition signatures for biodiversity protection with My Media Creative

Greenpeace Canada drives 50,000 signatures with My Media Creative

Greenpeace Canada approached My Media Creative to support two environmental campaigns, one focused on biodiversity protection and the other on fossil fuel financing. Their challenge was to create over 16 pieces of high-converting digital content with a quick hook to drive petition sign-ups, requiring a variety of messages and images for testing.

My Media Creative developed a suite of static and video advertisements using culturally relevant, cute, and shocking imagery to quickly capture attention. The solution successfully drove approximately 50,000 petition signatures for biodiversity protection and produced some of Greenpeace Canada's best-performing content of the year.

Greenpeace Canada