Case Study: Chai Lifeline Canada builds awareness for its free family support services with My Media Creative

Chai Lifeline Canada launches a Montreal awareness campaign in 2022 with My Media Creative

Chai Lifeline Canada, an organization providing support for families facing childhood illness, approached My Media Creative with the challenge of running a targeted awareness campaign in Montreal. Their goal was to ensure local families knew about their free services. The specific challenge was to connect with this particular audience by finding a balance between optimism and honesty, avoiding content that was either overly depressing or unrealistically optimistic.

My Media Creative addressed this by letting real experiences inform their campaign strategy. They interviewed people to develop a narrative that spoke to the shared struggles of parents. The solution involved creating a diversified campaign with video and static ads for placement across Google, YouTube, and Facebook, which was bolstered by a search campaign for data and retargeting. The case study does not provide specific metrics on the results or measurable impact of this campaign.

Chai Lifeline Canada