Case Study: Centre for Social Innovation drives social engagement and reach with My Media Creative

Centre for Social Innovation boosts social engagement and reach with My Media Creative

The Centre for Social Innovation, a co-working space and community for social innovators, faced the challenge of connecting its local community's work to its broad global impact. They needed to demonstrate how their space provides fertile ground for world-changing ideas to emerge. My Media Creative was engaged to develop a campaign strategy to address this.

My Media Creative executed the "Headlines from the Next Economy" campaign, a multi-channel initiative using ad design, copywriting, and video. The solution involved showcasing member organizations through digital ads mimicking news alerts and organic social media content. The campaign resulted in above-average social engagement and a significant spike in reach for the Centre for Social Innovation. The vendor, My Media Creative, also received positive feedback from the client's Managing Director.

Centre for Social Innovation