Case Study: Customer.io deflects 68% of support requests with My AskAI

How My AskAI Helps Customer.io Grow by Doing More With Less

Customer.io, a B2B customer engagement platform, faced significant scaling challenges as its rapidly growing customer base led to a skyrocketing volume of support tickets. The company needed a sustainable way to maintain its high standard of service without simply adding more support staff, as customers were bypassing documentation to contact support for simple issues. To address this, they turned to vendor My AskAI for an AI-powered solution.

My AskAI was implemented and integrated into Customer.io's existing Zendesk support setup to handle customer inquiries automatically. The solution immediately deflected a significant portion of the support volume, quickly reaching a 68% mitigation rate. This saved an estimated 55 hours of human support time each week and drastically reduced customer wait times. The success of the My AskAI integration has allowed Customer.io's support team to focus on complex issues and has paved the way for further AI exploration within the company.

Customer.io