Case Study: WaFd Bank achieves higher customer advocacy with MX Technologies' Helios mobile banking platform

WaFd Bank - Customer Case Study

WaFd Bank, a Seattle-based portfolio lender with more than 230 branches across the West and Southwest, was seeking to boost customer advocacy by becoming a digital-first bank. To modernize its mobile experience, WaFd partnered with MX Technologies and selected the MX Helios framework to power its mobile banking app.

MX Technologies delivered the MX Helios framework, giving WaFd open APIs, personalization tools, and data-leveraging capabilities that enabled the bank to build a scalable, flexible mobile app with MX’s support. The implementation positioned WaFd Bank to better meet younger customers where they bank and increase digital engagement; the case study highlights improved flexibility and scalability, though it does not disclose specific performance metrics.

WaFd Bank

Cathy Cooper

Executive Vice President, Chief Consumer Banker