Case Study: Viva achieves Spanish-first mobile banking and improved Latino financial wellness with MX Technologies

Viva First - Customer Case Study

Viva is a Texas-based digital bank startup offering a Spanish-first free bank account and Visa® debit card designed to improve the financial well-being of the Latino community. Facing cultural, behavioral, and trust barriers that suppress adoption of checking and savings accounts, Viva partnered with MX Technologies to deploy MoneyMap with Pulse along with MX's data aggregation, data enhancement, personal financial management, and Financial Feed Insights.

MX Technologies integrated MoneyMap with Pulse to aggregate and clean customers’ financial data, apply machine‑learning categorization, and deliver self‑guided, personalized financial advice in Spanish via Viva’s mobile app. The implementation gives customers a unified view of their finances and a toolkit for building financial wellness and independence; Viva cites the MX Technologies solution as central to increasing engagement and improving financial‑health outcomes for its Latino user base.

Viva

Jim Simpson

Co-Founder